VITAME is a digital vitamin store. Its core value is personalized vitamin selection based on user data, with automated dispensing through smart vending machines.
A full-featured app with custom design elements.
Direct-to-Consumer — no offline stores.
Retail, vitamins & dietary supplements.
When we started working with VITAME, it was an early-stage startup. There was no website or app — both channels were built from scratch and in parallel.
Create a mobile app for a vitamin store. Key requirements:
Fast time-to-market
Budget control
Personalization for the business model (survey + locker-based pickup
A ready-made Flex.shop app customized with VITAME’s branding and unique elements.
Catalog: not just a product list but navigation through medical services — tests, check-ups, consultations. Built as a service-oriented interface with filters, clear cards, and quick booking. The structure adapts to an atypical model: services + educational content — a vitamin knowledge base.
Product card: includes image, description, composition, and the “Add to Cart” button. Drives conversions by making the choice clear and confident.
Cart and checkout: simple flow for adding items, calculating totals, and completing purchase — minimal steps, no unnecessary screens.
User profile: order history, repeat purchases, access to questionnaire and recommendations. Helps users reorder easily and stay connected to their personalized plan.
Push notifications: a direct marketing channel to promote subscriptions, new services, or personalized offers.
Online payments let users pay immediately, which is critical for a fully digital model without physical stores.
Push notifications keep users informed, building trust and a sense of control.
Quiz & recommendation algorithm: A unique built-in feature that collects user data and powers a personalized algorithm — generating tailored supplement plans from over 1,270,000 combinations.
Parcel locker integration (via API): Another unique feature that connects online and offline. Users can scan a QR code to pick up their personalized set from a locker.
We adapted the app to VITAME’s brand identity — logo, colors, and typography. That builds trust, emphasizes individuality, and maintains a unified brand image across all channels — from app to locker interface.
Launched in App Store and Google Play
Embedded personalized vitamin selection and automated pickup into a seamless user flow
Set up a subscription for ongoing updates, including app maintenance, new features, and optimizations
